What is social media marketing ?

is the act of using social media platforms to promote your brand or product, build your audience, generate leads, and increase sales and website traffic.

Together with content marketing, social media marketing is an essential part of a marketing methodology called inbound marketing. At the heart of this idea is that the creation of valuable, interesting content for your audience draws customers toward your brand.

While it’s easy to assume that social media marketing consists of only creating content for the platforms to reach your audience, it’s much more than that. Successful social media marketing campaigns involve actively and consistently engaging with the target audience. Don’t worry, we’ll show you exactly how it’s done.