What is social networking and how does it work?

Social networks are websites and apps that allow users and organizations to connect, communicate, share information and form relationships. People can connect with families, friends, others in the same area, and those with the same interests.

Social networks have evolved into one of the most important uses of the internet today and play a critical role in modern life, facilitating social interaction as well as business, education, and entertainment.

Popular social networking sites, such as Facebook, X (formerly Twitter), Instagram, LinkedIn and TikTok, help individuals maintain social connections, stay informed and access or share information. These platforms have become indispensable tools for marketers to reach their target audiences with tailored content and advertising.